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Specifications Overview
CNN.com can help you achieve your advertising objectives, offering a wide variety of rich media formats to help you strengthen brand awareness and ultimately yield a high ROI.
Whether it's standard IAB placements or innovative custom solutions, CNN.com is the place to help you create a compelling and rich ad experience for consumers.
Whether it's standard IAB placements or innovative custom solutions, CNN.com is the place to help you create a compelling and rich ad experience for consumers.
| FILE FORMATS: FLASH, GIF, JPG, HTML | FILE SIZE | |||||
|---|---|---|---|---|---|---|
| Ad Product | Dimensions | Rich Media | Max Initial File Size | ^^Max Polite File Size | Total File Size (initial + polite) |
Video File Size |
| Large Rectangle | 336x280 | Yes | 50k | 100k | 150k | 2.5MB/hi bw |
| Large Custom | 945x66 | Yes | 50k | 100k | 150k | |
| Medium Rectangle | 300x250 | Yes | 50k | 100k | 150k | |
| Half-Page Ad | 336x850 or 300x600 |
Yes | 50k | 125k | 175k | |
| Leaderboard | 728x90 | Yes | 50k | 100k | 150k | |
| Skyscraper | 160x600 | Yes | 50k | 100k | 150k | |
| *3:1 Rectangle | 300x100 | Yes | 50k | 100k | 150k | — |
| Rectangle | 180x150 | Yes | 50k | 100k | 150k | — |
| Button | 120x90 | Yes | 20k | 85k | 100k | — |
| ** Entitlement | 88x31 | No | 5k | — | 5k | — |
| Overlay Video Banner | 300x50 | No | — | — | 100k | — |
| 450x50 | No | — | — | 100k | — | |
| *Push Down | 970x66 | Yes | 60k | 160k | 220k | 2.5MB/hi bw |
| CNN Challenge (optional unit) | 770x600 | Yes | 75k | 25k | 100k | — |
| Video Pre-roll | Aspect Ratios: 16:9 & 4:3 | — | — | — | — | — |
| Video Post-roll | — | — | — | — | — | |
| Clickable Video Ad | — | — | — | — | — | |
| Video Companion | 300x60 | No | 30k | n/a | 30k | — |
| Pop-Under | 720x300 | Yes | 50k | — | 50k | — |
| (Special circumstances) | ||||||
| All Floating Ads | — | — | 100k | 160k | 250k | — |
^^This represents the post-page load ("polite") file size. When/if users click off page, additional load must terminate immediately.
* New IAB Ad Unit
** Special entitlement Logo treatment will involve coordination with agency and CNN.com due to new ad integration design guidelines. This requires an .eps file of advertiser logo to be submitted to CNN.com's Digital Business Integration group. See your respective ad operations contact for more details.
Advertising on CNN.com targeted to the iPad? Go here
** Special entitlement Logo treatment will involve coordination with agency and CNN.com due to new ad integration design guidelines. This requires an .eps file of advertiser logo to be submitted to CNN.com's Digital Business Integration group. See your respective ad operations contact for more details.
Advertising on CNN.com targeted to the iPad? Go here
- Large Rectangle
- 336x280 pixels
- FLASH, GIF, JPG, HTML
- 50k Max Initial file size
- 100k Polite Flash file size
- 2.5MB/hi bw Polite Video file size
- 150k Total file size
- Medium Rectangle
- 300x250 pixels
- FLASH, GIF, JPG, HTML
- 50k Max Initial file size
- 100k Polite Flash file size
- 150k Total file size
- Half Page Ad
- 336x850 or 300x600 pixels
- FLASH, GIF, JPG, HTML
- 50k Max Initial file size
- 125k Polite Flash file size
- 175k Total file size
- Leaderboard
- 728x90 pixels
- FLASH, GIF, JPG, HTML
- 50k Max Initial file size
- 100k Polite Flash file size
- 150k Total file size
- Skyscraper
- 160x600 pixels
- FLASH, GIF, JPG, HTML
- 50k Max Initial file size
- 100k Polite Flash file size
- 150k Total file size
- Button
- 120x90 pixels
- FLASH, GIF, JPG, HTML
- 15k Max Initial file size
- 85k Polite Flash file size
- 100k Total file size
- Entitlement
- 88x31 pixels
- FLASH, GIF, JPG, HTML
- 5k Max Initial file size
- 5k Total file size
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